Did you know that if you traveled all Uber trips in just the past five years, it would be roughly the same as a round trip to Saturn? Not bad for a company that started five years and $200K ago. Today, Uber is one of those rare success stories, valued at around $63 billion. And, naturally, there are a myriad of ingredients that contributed to Uber’s success, but a few of them can be directly applied to eLearning programs, too. It might be time to cut the fat, get lean, and use these five tips to operate in the Uber way for better results.
1. Curate Your Resources
We’ve been talking a lot about content curation at ELM, and for good reason. Uber serves as a perfect example of why your own resources don’t need to be your only resources. Without any actual inventory, Uber has managed to outsource and curate its business for pure profit.
In training, there are already so many excellent eLearning resources out there for you to use. From top-notch leadership courses to already-created training modules, don’t feel like all of your training needs to be custom created by your organization. Curate from TED Talks, online courses, and other resources, and you’re well on your way.
2. Perfect Your UX
One of the reasons travelers love Uber is its sheer user-friendliness. You can hail an Uber with a push of a button, and the process works seamlessly time and time again. We live in a society that is used to great UX, so when your eLearning or training feels dated or difficult to use, learners will disengage and lose interest. Make sure that your modules are easy to access, simple to use, and engage learners with the great UX they’ve come to expect from their tech.
3. Offer Autonomy
Whether you’re a driver or a passenger, Uber offers tons of autonomy to make sure you always feel comfortable. Choosing the type of car you want and how you’ll participate as an Uber driver puts you in control.
The same goes for eLearning. Participants want to feel like they’re in the driver’s seat, which is when one-size-fits-all learning is usually DOA. By letting learners create their own path and using prescriptive learning based on their own customization and interests, you engage them on a deeper level than just “read this.” Make sure that learners have choice and you’ll be rewarded with students that actually want to participate.
- Make Mobile First
Like Uber, when eLearning is served up via mobile, it has a different reach than desktop-based learning. For one, users almost always have a mobile device in their pockets–it’s great for snagging an Uber, and even better for grabbing accessible bites of information. What’s more, mobile applications utilize interactions that learners love: tapping, swiping, and pinching their way to what they want. Mobile eLearning applications capitalize on the way the typical user already interacts with her phone, making it feel more natural and interactive.
- Shift Paradigms
Uber wasn’t afraid to stand up to cultural norms. In fact, although the transportation industry remained largely unchanged for decades, the company was willing to challenge the status quo with something new.
Whether you’re part of HR, L&D, or you’ve just been charged with training at work, don’t be afraid to challenge what’s always been done. Just because a method is traditional doesn’t necessarily mean its best, and there might be a much better solution awarded to someone who simply asks “Why not?”
Think beyond the employee handbook or traditional training to come up with solutions that get learners excited and more likely to retain the information they’ve learned. It might be a new-school train of thought, but it’s the very type of thinking that turned Uber into the authority on transportation.