Why Does Corporate eLearning Fail?

Many corporate workplaces reap huge benefits from eLearning, but some have failed miserably. eLearning is no longer the wave of the future. It’s the wave of today, and it’s just a matter of time before the stragglers make the leap. Unfortunately, many enterprises make the initial mistake of attempting to port classroom training to the computer screen, and it just doesn’t work. It’s about as effective as porting a newspaper clipping to the television screen and instructing the audience to read it. That’s just the first/worst mistake in a string of many mistakes that can doom a corporate eLearning strategy to failure.

The Road Well Traveled to Failure

A common scenario along the road to effective CORPORATE E-LEARNING SOLUTIONS or strategies begins with a PowerPoint presentation stuffed inside a fancy container (or not). The training department mistakes “click, click, click” for interactivity. A multiple choice test at the end of the ‘training’ masquerades as learner assessment. Common Core for corporations, anyone? There’s no engagement and no incremental assessment. The session is mind-numbing, tedious and sleep-inducing—three engagement and retention killers.

The Opposite End of the Spectrum

Once the PowerPoint strategy fails, the next step is often to find a whiz kid who’s bleeding-edge tech savvy and can bring interactivity and a strong dose of GAMIFICATION AT WORK to the table. Now, the problem becomes sizzle without the steak. The learner is engaged but learns little because the emphasis is on the glitz, not the substance.

Employees as Guinea Pigs

Like a fine wine that must not be released before its time, a course needs to ‘mature’ before delivery. It needs to be tested according to a quality assurance plan before release. Otherwise, you’re testing on actual learners.

The key to avoiding these and other roadblocks in designing and implementing an effective eLearning strategy lies in putting together the right team—project manager, SMEs, instructional designers and developers and the proper authoring and development tools—and getting a jumpstart with outside help if necessary.