When your typical training tactics start to feel a bit stale, it’s tempting to try and bring in new technology to remedy the issue. But sometimes, what could seem like a solution could actually compound the issues you’re having, like learners who are unenthused and disconnected.
Take livestreaming, for example. With everyone streaming live on Facebook and Instagram to connect with their friends, couldn’t a similar approach work when attention spans are waning during training? Well, probably. But it might not work the way you think. Like all new tech, there’s a good, better, and best way to use it. Make sure that if you do integrate something like livestreaming into your digital learning program, you use it in the best way possible.
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Good: Livestreaming Webinars
We’ll be honest: the term “livestreaming” could pretty much be used interchangeably with the term “webinar.” After all, what’s a webinar if not a live video feed? It’s a good way to use communication technology to allow users to have a more engaging experience than just reading words on a paper.
The limitations, however, come with the actual communication between student and instructor. With typical webinars, the instructor is showing something on the screen and speaking, but there’s often little feedback from the students themselves. Even with a built-in Q&A section, interaction is still kept at a minimum. Distractions abound so livestreaming and webinars might not be the most engaging way to capture learners’ attention and keep them learning.
Better: Scheduled Open Livestream
Even better than a mandatory webinar would be a scheduled regular livestream. With this model, an instructor or speaker agrees to conduct a livestream regularly, where any learner could come sit in on the training session. A coach, instructor, or SME could run the livestream by addressing any questions that crop up and further clarify topics for learners. Hearing the information from someone who is really passionate about the material can help create an emotional connection between learner, instructor, and content.
Best: Personal Livestream Check-In
The best way, in our opinion, to use live video as a training tool is to utilize it for personal check-ins. Here’s the thing: No survey, FAQ, or email in the world will ever provide you with the information and feedback that you can get by simply talking to a real, live person. Only then can you really connect and extract the most valuable feedback. Utilizing live video as a one-on-one tool can let you better coach and lead while still offering the necessary training.
Getting real feedback from real people is the difference between a standard webinar and actually using communication tech as a tool for change. Sure, Facebook Live might get a few eyeballs on the screen and even some quick feedback, but connecting with learners will need something more than social media and a few well-timed emojis. By utilizing livestreaming as a way to hone personal connections and share real feedback, it becomes a valuable tool in your digital learning arsenal.