By now, Netflix has successfully made it from Blockbuster disruptor to a cultural phenomenon. From original series to all of your old favorites, the sheer availability of entertainment is part of the appeal. You find yourself on the couch with a playlist of TV, movies, and documentaries that seem tailor-made to your interests. It’s what makes Netflix so totally bingeworthy: It always has new suggestions queued up and ready to go.
The grinning woman eating a salad; the perfectly multicultural meeting; the man with a headset: these are the standards for stock photography. And while it definitely has its place, stock photography isn’t the gold standard when it comes to learning. What may work for an anonymous website doesn’t have the same impact when you’re trying to get learners to sit up and pay attention. But illustrations might.
By now you’ve probably heard about the bomb scare that paralyzed JFK airport in July. I was among the evacuated travelers, and I have a tale of confused crowds, misaligned authorities, and a disorganized mass evacuation that didn’t have to happen. After this first-hand experience, it led us at ELM to wonder what went wrong and more importantly, how we would train airport staff and authorities to better manage a similar event in the future.
What’s Your Foundation?
Organizations are currently spending billions of dollars a year on sales training without seeing a lasting impact to their programs. As a sales training professional, I believe we can do better. By developing programs with a solid foundation, sales training can shift from being just a required organizational function to a strategic sales partner that provides direction and helps grow revenue.
Millennials have had the spotlight shining on them for a very long time and for good reason. They make up the majority of today’s business force and now are starting to take on management and executive positions within their companies. Now, however, they are going to have to take on one more, vitally important, role: Leaders for Gen Z and it’s not going to be a walk in the park.
Most professionals in the learning space have used the words “pedagogy” and “andragogy” before. Unfortunately, the terms are often used interchangeably and therefore, incorrectly. Broken down, pedagogy and andragogy essentially translate to “child guide” and “man guide” respectively.
A decade has gone by since Millennials have begun our conquest of the job market. We now seek impactful leadership roles, and more than half of us do it for purpose.
Happiness is no longer expected only from our personal life; we want our professions to be fulfilling, too. For Millennials, the line between work and personal life is thinner. Our goal is not only to personally gain from our work, but also to be an agent of change and social impact.
If multitasking had a cousin, it would be continuous partial attention (CPA): The ability to pay attention to more than one thing for an extended period of time. It may sound wonderful and complicated at the same time, but chances are you already use CPA to absorb information every day without even realizing you’re doing it.
Most of the articles out there today will rehash the history and traditions of St. Patrick’s Day, cover the revelry, and of course, tell you which restaurant is serving the best corned beef nearest to you. But beyond its culture, the Emerald Isle celebrates tremendous economic growth, and a large majority is in thanks to American companies.
The cold call: Love it or hate it, it’s often a necessary evil in the world of sales and marketing. But just because it’s not always the most personal of contact methods doesn’t mean it has to involve a script and an inevitable firm rejection. With the right training, it’s possible to turn your sales force into masters of the cold call. No, it’s not as simple as compliance or procedural training, but taking the time to improve sales soft skills could result in your next big break.