Think about the most effective marketing campaign you’ve ever seen. Maybe it was the empowering Always #likeagirl campaign, or you wanted to Share a Coke after watching the latest round of Coca-Cola commercials. Maybe you teared up watching Google’s Year in Search spot. Whatever pulls at your heartstrings, makes you laugh, or makes you act, the same is true across the board: marketing has a way of connecting to your emotions.
1. The Goldilocks Principle in e-Learning
The Goldilocks Principle is the cognitive effect that people, when confronted with similar choices, tend to gravitate towards the more moderate option. It derives from a children’s story in which Goldilocks finds that she prefers the bowl of porridge that neither too hot nor too cold, but has just the right temperature.
The Goldilocks effect can also be found in many other scenarios in which people have to deal with choices that are similar. In e-Learning, the Goldilocks effect can be applied to learning difficulties and learning gaps that may arise when students either do not engage with learning content that they find overly familiar, or steer clear of training content that is overly complex, both resulting in a superficial knowledge transfer.
If the golden rule is “do unto others as you would have them do unto you,” then why are so many learners forced to go through mandatory training that only serves to benefit their organization? Sure, improvement on a company-wide level is important, but it can also seem self-serving–and not for the individual.
It’s the beginning of a new year, and you know what that means: crowded gyms and New Year’s resolutions. As far as goals go, most resolutions are of the personal variety. But what about the goals your company has for the next year? Do you give the same attention and effort to corporate resolutions?
No matter how you feel about them, this much we know is true: Millennials are an inescapable part of the corporate landscape. In fact, by 2030, they won’t just be part of the corporate landscape, they will make up 75 percent of the dominant generation.
If you’re interested in startups, business, and finance, there’s a good chance you’ve seen an episode or two of Shark Tank. On the show, small business owners get about two minutes to pitch their life’s work to a room of investors, for better or for worse. In most cases, first impressions are very telling: concise, driven entrepreneurs do well, while those that lack direction and relevancy are torn to pieces by the sharks themselves.
From marketing to microlearning, we’re always getting requests for blogs and questions about trends and best practices in corporate learning. Luckily, we’ve also been cultivating our own library of articles, opinions, and expertise, all while keeping track of the trends. As 2016 winds to a close, we wanted to take stock of some of the most requested corporate learning blog topics for the year (and show you where to find the answers to all of your burning blog-based questions).
You put a ton of resources into creating a learning initiative for your team, all just to have it be neglected to wither away in an LMS graveyard. Sound familiar? It’s frustrating to put all of your time and energy into a program that doesn’t really get a response. Maybe you even tried to send out an email to drum up support–and still; nothing. Read More
Customer experience: It’s what sets some organizations heads and shoulders above the rest. Everyone is trying to improve customer experience as a way to generate buzz and create customer loyalty, but it’s easier said than done. Getting one location, branch, or store on board and offering a superior customer experience is one thing, but when you have hundreds of locations, shoppers might be having very different experiences, even if the sign above the store is the same.
It’s a jungle out there, and we don’t mean for employees. Today, it’s the employers that are at a disadvantage because organizations are fighting for the attention of a few multi-talented individuals. When someone has talent in their role, other companies will take notice, and you could find that your organization keeps losing crucial personnel to competitors.