Think about the most effective marketing campaign you’ve ever seen. Maybe it was the empowering Always #likeagirl campaign, or you wanted to Share a Coke after watching the latest round of Coca-Cola commercials. Maybe you teared up watching Google’s Year in Search spot. Whatever pulls at your heartstrings, makes you laugh, or makes you act, the same is true across the board: marketing has a way of connecting to your emotions.
Category Archives: Building A Learning Culture
If the golden rule is “do unto others as you would have them do unto you,” then why are so many learners forced to go through mandatory training that only serves to benefit their organization? Sure, improvement on a company-wide level is important, but it can also seem self-serving–and not for the individual.
It’s the beginning of a new year, and you know what that means: crowded gyms and New Year’s resolutions. As far as goals go, most resolutions are of the personal variety. But what about the goals your company has for the next year? Do you give the same attention and effort to corporate resolutions?
Forgive us for quoting Spiderman, but the (admittedly gimmicky) saying goes that with great power comes great responsibility and that’s never more true than when it comes to technology. With the entirety of human knowledge just a few clicks away, it’s easy to fall into a trap where you let the tech do the talking. Big data, online resources, and social media often take the place of solid analytics and a personal touch.
Just when you thought you were done with high school, here comes mandatory training for a new skill. And the whirlwind, one-shot training before testing can seem uncannily similar to those nights you spent cramming for your 12th-grade calculus test.
When you’re on the hunt for a digital learning vendor to help you create, refine, and curate better training, you probably know some of the important things to look for: A robust portfolio of clients or an organization that will listen to you and create the learning you’ve envisioned. But while you’re turning over each proverbial stone to find the vendor best for you, you might be missing some of the key factors. By vetting a vendor fully, you’ll find the learning company that gives you the best results. Consider these factors before beginning your search:
Look up articles on sales training and you’ll be fairly inundated with thousands of ideas on perfecting the art of communication, learning to connect with others, and how to close the deal. But if that’s all you’re focusing on in your sales training content, you’re really only covering half the story that will bring success to your sales force.
Imagine that you’re spending a leisurely day shopping at the mall. You’re happily examining a pair of shoes when suddenly, another shopper rushes up to you. She is wearing the exact same shoes and can’t stop gushing about how stylish and comfortable they are–and at such a good price! You’re sold and buy the pair for yourself.
At the risk of divulging some of our favorite apps, we will admit that there’s something gratifying about being able to demonstrate rejection with a single swipe. In a social scene where you have about five seconds to make a good impression, creating an immediate connection with your audience can do more than get you a date. But how do you get engaging content?
No matter how you feel about them, this much we know is true: Millennials are an inescapable part of the corporate landscape. In fact, by 2030, they won’t just be part of the corporate landscape, they will make up 75 percent of the dominant generation.