When we talk about training “shelf life,” we’re defining how long content stays fresh, engaging, and relevant without a redesign. Too often training is designed with the idea that it’ll be perpetually evergreen and always applicable. Of course, those who have taken a course with actors in bell bottoms and aviators can tell you that old, irrelevant content can be spotted a mile away.
Cave paintings are more than just pretty pictures. Our ancestors used stories as a way to pass information from generation to generation. Whether the message was genealogical in nature or just “Stay away from sharp teeth”, stories have had a way of capturing attention and relaying information that really sticks.
Think about the most effective marketing campaign you’ve ever seen. Maybe it was the empowering Always #likeagirl campaign, or you wanted to Share a Coke after watching the latest round of Coca-Cola commercials. Maybe you teared up watching Google’s Year in Search spot. Whatever pulls at your heartstrings, makes you laugh, or makes you act, the same is true across the board: marketing has a way of connecting to your emotions.
We’ve all heard the story of Goldilocks before: Girl finds a house; girl tests out furniture; girl eats food; gets found by bears; gets scared and runs away. But while the tale serves as an important reminder to stay out of the wood and away from strangers’ food, it can be applied in a whole new way to your learning content. After all, what’s a fairy story if not a cautionary tale? In this case, Goldilocks could be used as a metric for learning gaps –along with a few other signs that you have a bear-sized problem.
Just when you thought your university days were long behind you, some organizations are learning that the co-ed life is the way to go for training and development. And why not? Google Academy has seen extremely high rates of success for its Google Ad Academy and GE schools employees on leadership skills via its Crotonville campus. Read More
If the golden rule is “do unto others as you would have them do unto you,” then why are so many learners forced to go through mandatory training that only serves to benefit their organization? Sure, improvement on a company-wide level is important, but it can also seem self-serving–and not for the individual.
It’s the beginning of a new year, and you know what that means: crowded gyms and New Year’s resolutions. As far as goals go, most resolutions are of the personal variety. But what about the goals your company has for the next year? Do you give the same attention and effort to corporate resolutions?