When we talk about training “shelf life,” we’re defining how long content stays fresh, engaging, and relevant without a redesign. Too often training is designed with the idea that it’ll be perpetually evergreen and always applicable. Of course, those who have taken a course with actors in bell bottoms and aviators can tell you that old, irrelevant content can be spotted a mile away.
Cave paintings are more than just pretty pictures. Our ancestors used stories as a way to pass information from generation to generation. Whether the message was genealogical in nature or just “Stay away from sharp teeth”, stories have had a way of capturing attention and relaying information that really sticks.
Think about the most effective marketing campaign you’ve ever seen. Maybe it was the empowering Always #likeagirl campaign, or you wanted to Share a Coke after watching the latest round of Coca-Cola commercials. Maybe you teared up watching Google’s Year in Search spot. Whatever pulls at your heartstrings, makes you laugh, or makes you act, the same is true across the board: marketing has a way of connecting to your emotions.
1. The Goldilocks Principle in e-Learning
The Goldilocks Principle is the cognitive effect that people, when confronted with similar choices, tend to gravitate towards the more moderate option. It derives from a children’s story in which Goldilocks finds that she prefers the bowl of porridge that neither too hot nor too cold, but has just the right temperature.
The Goldilocks effect can also be found in many other scenarios in which people have to deal with choices that are similar. In e-Learning, the Goldilocks effect can be applied to learning difficulties and learning gaps that may arise when students either do not engage with learning content that they find overly familiar, or steer clear of training content that is overly complex, both resulting in a superficial knowledge transfer.
Just when you thought your university days were long behind you, some organizations are learning that the co-ed life is the way to go for training and development. And why not? Google Academy has seen extremely high rates of success for its Google Ad Academy and GE schools employees on leadership skills via its Crotonville campus. Read More
If the golden rule is “do unto others as you would have them do unto you,” then why are so many learners forced to go through mandatory training that only serves to benefit their organization? Sure, improvement on a company-wide level is important, but it can also seem self-serving–and not for the individual.
It’s the beginning of a new year, and you know what that means: crowded gyms and New Year’s resolutions. As far as goals go, most resolutions are of the personal variety. But what about the goals your company has for the next year? Do you give the same attention and effort to corporate resolutions?