Is your organization seeing top talent consistently drop off or leave? Is your company struggling to retain millennial employees? Are you wondering why your learning and development efforts to build leadership skills internally seems to be missing the mark?
You take the time to develop eLearning content and then send it out to employees, only to get back disappointing analytics and lackluster adoption rates. Where did you go wrong?
Finding ways to increase productivity is a goal of every business in existence. If your employees seem a little sluggish, it’s not your imagination nor your impatience. According to a 2014survey, a whopping 89 percent of workers admitted to wasting time during the course of their workday, with 62 percent copping to at least 30 minutes of lost time. When broken down by age groups, it’s millennials–employees aged 18 to 32–who waste the most time; between 91 percent and 95 percent report boondoggling at work.
Your employees are resourceful.
If they want to learn about something, they only need an Internet connection and the willingness to page through an article or two, or watch a quick video. So, what’s stopping them from getting all the information they need from the University of Google instead of utilizing employee resources and learning materials? As it turns out: not much.
It’s no secret that the eLearning Mind team loves microlearning. And why not? Quick, fun, pithy, and highly effective, small bites of information often absorb more easily than long, drawn-out lessons. But just because learning is broken down into mini lessons doesn’t automatically make it good. It’s kind of like seeing a movie: A foreign short without subtitles drags on, while a two-hour, action-pack romp seems to fly by in the theater.
In just a few years, Dollar Shave Club (a mail-order subscription service for razors) went from being a basement startup to being worth $615 million. The brand boasts 2.6 million followers on Facebook, and its original low-brow viral video explaining the service has enjoyed over 22 million views.
The secret to Dollar Shave Club’s success? It’s the support that the brand gets from millennials, because it’s messaging is short and engaging. In fact, the company’s dubious slogan, “Our blades are f**king great” was a direct hit for men ages 18 to 35: exactly what Dollar Shave Club wanted. By marketing directly to millennials, DSC has effectively steamrolled the men’s shaving industry–and their competition.
By now, you’ve probably heard about language-learning wunderkind, Duolingo. It’s a relatively small, free app that promises to teach users foreign languages, from French to Portuguese; 16 languages in all. With more than 100,000 active users every day, there’s a lot to be learned from the success of what is essentially a bite-sized learning game. How is Duolingo keeping users glued to their lessons? And how can you translate that success into your own microlearning efforts?
As it turns out, Duolingo is doing almost everything right, so it’s worth a deeper look.
P.S. If you want to learn more about microlearning, grab a copy of our free eBook here.