The cold call: Love it or hate it, it’s often a necessary evil in the world of sales and marketing. But just because it’s not always the most personal of contact methods doesn’t mean it has to involve a script and an inevitable firm rejection. With the right training, it’s possible to turn your sales force into masters of the cold call. No, it’s not as simple as compliance or procedural training, but taking the time to improve sales soft skills could result in your next big break.
Monthly Archives: February 2016
It sounds like something straight out of King Arthur’s court: Retail leader Zappos spent much of 2015 doing away with management as we know it. Instead of the traditional hierarchy by which most organizations operate, Zappos took on a radical reorganization by getting rid of bosses and moving toward a self-management model.
There’s nothing quite like attending a well-organized, engaging, and high-energy conference. Whether it’s to improve your sales tactics or it’s all about your industry, you leave feeling amped and energetic; ready to apply your new knowledge to your role–and eventually take over the world.
It’s something we hear often when first working with new clients: “This might be a dumb question, but…” And we’ll stop you right there. Because, in the arena of eLearning, there’s no such thing as a dumb question. Especially when it comes to instructional design questions.
Anyone who’s ever had a brusque interaction with their physician can tell you that some skills just can be taught. And really, who can blame a doctor who has a full docket of patients at the ready? Top medical institutions like the Cleveland Clinic are realizing, however, that the importance of soft skills like communication and interpersonal skills are crucial to the success of the hospital or patient care facility. The Cleveland Clinic has found that by focusing on the patient experience, malpractice litigation decreases, patient retention increases, better health outcomes, along with a wide array of other positive outcomes.
You may not realize it, but we have a natural defense to avoid information overload. Imagine that someone is giving you a phone number. It’s almost universal: They will give you the first three numbers first (8-6-7) before giving you the last four numbers (5-3-0-9). Why do humans almost naturally default to this method of “chunking” information?
Did you know that if you traveled all Uber trips in just the past five years, it would be roughly the same as a round trip to Saturn? Not bad for a company that started five years and $200K ago. Today, Uber is one of those rare success stories, valued at around $63 billion. And, naturally, there are a myriad of ingredients that contributed to Uber’s success, but a few of them can be directly applied to eLearning programs, too. It might be time to cut the fat, get lean, and use these five tips to operate in the Uber way for better results.
Sales reps; casino workers; hospitality employees: If there’s one common thread between these professions, it’s an almost chronic lack of time. That’s because these unconventional employees are constantly in motion, whether it’s closing the deal or offering stellar customer service. Still, these movers and shakers often require training, even if they don’t have the time to sit through something in a conference room.