Monthly Archives: September 2015

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Respect: The Surprising Difference Between Managers and Leaders

By | Building A Learning Culture, eLearning Solutions | No Comments

Among the thousands of books, articles, and diatribes written about overseeing employees usually comes the inevitable comparison of managers versus leaders. Usually, it’s the leaders who come out on top: Leaders are the ones depicted as revolutionary trailblazers inspiring others, while managers are the ones cracking whips and counting pennies.

But when it comes to successfully running a business or educating employees, it shouldn’t be a matter of leaders versus managers, but managers working with leaders. Sure, leaders score the lion’s share of respect when it comes to talent management, but without managers, leaders might not be able to lead as effectively. Understanding the key differences between leaders and managers gives you a better idea of their symbiotic connection–and how both are crucial to success.

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Top 3 US Brain and Cognitive Science University Programs

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We’ll be honest: There’s a huge difference between someone with a passing interest in neuroscience and someone who eat, sleeps, and breathes all things brain and behavior. While most people hear the word “psychologist” and think in clinical terms, psychologists–particularly those with a neuroscience emphasis–are unbelievably valuable in the learning sphere. After all, who better to advise on how best to make learning really stick than those individuals who have a deep and expert knowledge of the way the brain works?

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Neuromarketing: The Dark vs. Light Side of Neuroscience

By | Building A Learning Culture, eLearning Solutions, Learning Trends | No Comments

At eLearning Mind, we focus our efforts on understanding the way the brain works and apply neuroscience as a method to make learning an organic and highly efficient process. But if our commitment to neuroscience is a noble one, it’s the dark side of neurolearning that consumers need to be aware of: Neuromarketing.

We use our powers for good, but in marketing agencies across the country, the same principles we use for learning are being applied to the consumer collective to entice customers and drive sales. Using what we know about neuroscience and the brain’s reaction to certain stimuli peels back the curtain on how marketers use the same powers for a less-than-noble cause.

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3 Must-Read Neuroscience Books

By | Building A Learning Culture, eLearning Solutions | No Comments

Neuroscience isn’t just the hot topic du jour or a corporate buzzword to throw around in meetings. Instead, neuroscience is a complicated study of how the brain (and the nervous system) works and reacts to stimuli and situations.

For our purposes, neuroscience helps understand the way individuals learn and how to turn material into memories for later retention. Sometimes referred to as “neurolearning” or its dastardly cousin “neuromarketing,” the study of the brain gives us insight into becoming more effective at what we do. So it’s no wonder that at the offices of eLearning Mind, you’ll find the members of our team reading articles, discussing neuroscience theory, and of course, with our noses stuck in the best books of our time.

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Neuroscience of Instagram

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Instagram boasts over 300 million active users, with 70 million photos shared every day; that’s a lot of selfies. But as it turns out, Instagram’s surge and unprecedented success in a sea of failed social media networks (we’re looking at you, Google+), may be more linked to the way the brain works than those #nofilter pictures shared.

The human insatiable appetite for information in the digital world is only growing, so understanding your brain on Instagram can help you understand why you feel the need to check in every five minutes–and how to use that engagement to your advantage.

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Neuroscience Behind Presidential Campaign Logos

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Image credentials to: Sammich & Chai Creative

When it comes to politics, logo design might be just as hotly debated as a candidate’s position on health care. But rest assured: Like a pre-written campaign speech, a candidate’s logo is the product of the best and brightest minds from a team of political experts that exploit the way your brain works to cause certain emotions.

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Startup Hiring Practices: How ELM Used Culture as a Currency

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It’s a bit of a business catch-22: Startups are in desperate need of brilliant talent to take off, but the best of the best are already working with more established companies. This is where we had to be creative to come up with some cool startup hiring practices. At ELM, we’re well-versed in startup hiring; especially since just two years ago, practically no one had even heard of us.

That’s why we needed to rethink the hiring process as not hiring, but recruiting. With the promise of great work culture and collaboration as our ace in the hole, we’ve been able to grow ELM with industry leaders, creative minds, and seasoned pros. How? Here are the secrets to our staffing success.

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Mining for Meaning: When YouTube Hurts Microlearning

By | Building A Learning Culture, eLearning Solutions | No Comments

YouTube can, at times, represent a paradoxical universe: The same place that spawns all-out and nonsensical comment wars can be a haven for education-seekers. In fact, YouTube’s greatest weakness also supports its greatest strength: Short-form communication delivered in a snappy and engaging way.

While an idle YouTube seeker might flit from video to video without much thought, those who utilize YouTube as a learning tool must be able to mine through the muck to find nuggets of wisdom hidden throughout. And, when the same idea is applied to all microlearning, administrators have the ability to strike eLearning gold.

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