Smart meets Beautiful

Our Approach is a blend of modern UX principles and our NeuroLearning methodology.

Imagine a world where all learning is fun, engaging, interactive and effective. That’s the world we live in. We’re disrupting the eLearning industry with true innovation and ideas based around modern brain science, neuroplasticity, user experience and stunning design. Welcome to eLearning Mind.

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Innovative solutions for some of the biggest and brightest brands

"We came to eLearning Mind to help us create eLearning modules for our custom LMS. They were highly responsive and quick to deliver a quality product, on time and on budget. Their development process and customer service exceeded mine as well as my firm’s expectations."

− Global Learning and Development Leader at a 10,000+ person Biotechnology Company

"Their entire process is centered around understanding the customer's needs and building the perfect learning experience for the target audience. I am blown away by our final product and can't wait to share it with the national pediatric community."

− Staff Physician at UCSF Children’s Hospital, Oakland

"The learning we rolled out with eLearning Mind to the entire Weight Watchers organization was the best training we ever delivered."

− Lesya Lysyj, President, Weight Watchers North America

"We've been working with eLearning Mind for over seven years and they have provided exceptional instructional design, creativity and technology to deliver learning that has engaged our employees and helped drive our performance culture."

− Director of eLearning at a Global Financial Services Firm with 90,000 employees

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eLearning that Inspires

Our work showcases a wide range of style, structure and instructional design uniquely catered to the specialized needs of each of our clients. We believe that visual, audible and kinesthetic engagement is the cornerstone of each of our pieces.

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We’re always on the lookout for creative talent and business minded solution engineers to join our growing team. Do you think you have what it takes? Take a look at our open positions. Find the right fit and apply!

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Inside Out: How Disney Uses Neuroscience as a Marketing Tool

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Disney/Pixar’s latest movie Inside Out, writers delved into a conceptualized idea of how emotions affect and influence our reactions, our memories, and even our personalities. Imagined as the inner workings of a pre-adolescent girl–Riley–­Inside Out has raked in nearly $500 million at the time of publication.

How is it that Disney and Pixar manage to knock it out of the park and post earnings that other production companies can only dream about, time and time again? We think it boils down to neuroscience. Disney understands the way the human brain works and uses that as a marketing tactic to get audiences in their seats and dabbing at their eyes. Understanding just how Disney does it offers an enlightening view on neurolearning on the whole and might even help you rethink the way you structure eLearning.

Masters of Manipulation

Though the movies cause you to laugh, cry, smile, and frown, make no mistake: Disney is in the business of making money. By manipulating audience emotions, Disney can predict a winner long before the scripts are written. That’s because Disney has built a business on capitalizing on human emotion and reaction and calibrates movies accordingly.

By utilizing specific tactics, Disney knows that not only will the public come in droves to see their latest, but the reviews will be excellent, and commercial merchandising opportunities will mean even more cash for the franchise. It’s more than just cute, huggable characters: Disney uses these tactics to light up different parts of your brain so you’re willing to spend money on tickets.

  • Connecting the message to personal experiences. Disney/Pixar excels at choosing storylines that appeal to broad audiences in a very personal way. Take Toy Story 3, for example. Parents and kids alike connect to the idea of growing up and moving on, making the movie an emotional smash hit. By connecting the audience to the material, it becomes “real” to them, a strategy which could help learners see themselves as the beneficiaries of eLearning.
  • Relentless focus on characters. Any Disney character has a backstory, even if it doesn’t make the final cut. From historical background to personality quirks, Disney knows that it’s not just about a great story, but excellent characters to which audiences can connect.
  • Balancing visuals with the narrative. No one can deny that Disney/Pixar movies are visually stimulating. Top-notch animation paired with color and action means audiences are glued to the screen from the opening credits. It proves that even the best story in the world (or the most important information) still requires a visual component for the brain to become stimulated and engaged.
  • Boosting mood. We know that mood is definitely connected to learning. That is, if you’re in a positive mood, you’re more likely to absorb information. By incorporating humor into all of its movies, Disney manages to ensure that audiences leave in a happy mood, which increases overall satisfaction.
  • Increasing trust. Say what you will about their marketing tactics: Disney is one of the most trusted companies in the world. By building trust via wholesome messages, high-quality products, and the idea that any Disney movie is a good movie keeps moviegoers handing over their hard-earned cash. In short, when viewers feel confident that they’ll benefit from an experience, they’re more likely to engage.

You might not have the resources available to you that Disney does. Each script, character, and plot goes through rigorous marketing research to ensure it’s a winner. Still, by adopting the Disney sensibility of excellent storytelling, compelling characters, and a positive outcome, it’s possible to make your eLearning a total blockbuster.

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Upvoted: Why Reddit Might be the Perfect Model for /r/eLearning

By | Design, Featured | No Comments

With 169 million unique visitors per month and well over 800,000 subreddits, pseudo news site and Internet hangout Reddit pulls in the numbers that most L&D only see in their dreams. Reddit also boast pageviews in the billions and over three million users, but the most astonishing data might not be who’s on Reddit, but how they’re using the site. Sure, cat pictures and funny llama videos are front page staples, but the site also functions as one giant eLearning machine. From one-off statistics to world news, industry forums, controversial conspiracies, and media reviews, there’s no denying that Reddit users learn something every day.

What if eLearning could harness the power that Reddit exerts over users to check back often, get active, and learn–even if knowledge share is inadvertent? By understanding what makes Reddit-based learning so effective, you might have the workings of a new /r/strategy. Read More

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Could Microlearning be the Solution for CADD (Content Attention Deficit Disorder)?

By | Design, Featured | 2 Comments

When planning eLearning solutions, it’s not only about the content, but how that content is delivered and received. And, in today’s fast-paced, tech-based society, just because information is good doesn’t mean it’ll make a learner pay attention. It’s like serving filet mignon to a vegan: If they don’t want it, it doesn’t matter how perfectly it’s prepared.

Call it CADD: Content Attention Deficit Disorder. The sheer volume of content, information, and media being fed to the brain at any given time is astronomical, and it’s hard for the brain to stop and take notice of any one stream of information. There’s always something new and better to which a learner can pay attention, so the cure for CADD might not be in the content itself, but how it’s broken up and connected. Read More

Flexible workplace

HBO’s Silicon Valley: The Case for a Flexible Workplace

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In HBO’s sleeper hit Silicon Valley, we follow the trajectory of fictional tech startup Pied Piper. Starting as a one-man-show, Pied Piper soon rises in the ranks and requires an entire team of people for daily operations. As the Pied Piper team navigates the sometimes-choppy waters of workplace relations, we see what they’re doing wrong–and what they’re doing right.

The Pied Piper offices are anything but the stiff and formal workplace you might see on other shows and movies. From day drinking to treating responsibility as a revolving door, the idea of the flexible workplace has merit. While it might not be as dramatic as Silicon Valley, instituting a culture where employees feel free to share the responsibility and solve conflicts together could have award-winning results, especially where L&D is concerned. Here’s why. Read More

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Our Millennials, Ourselves: Why We Should All Learn Like Gen Y

By | Design, Featured | No Comments

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“The Me, Me, Me Generation” proclaimed the front page of the May 2013 issue of Time. “Millennials are lazy, entitled narcissists who still live with their parents.”

Ouch. If you’re a millennial, that type of criticism stings. And if you work with millennials, you might secretly agree. Call them the Selfie Generation: Gen Y is often pegged as self-centered and somehow overly ambitious and overwhelmingly unmotivated at the same time. Read More

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How Apple Killed Flash for eLearning (and What to do with All That Non-Compatible Courseware)

By | Dining | No Comments

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In 2010, Steve Jobs singlehandedly started one of the biggest–OK, maybe the only–software feuds by stating that Apple products wouldn’t support Flash, citing reasons like a high fail rate, lag time, and the overall unnecessary nature of the platform. It was Jobs’ opinion that Apple users wouldn’t miss out on any multimedia just because their devices didn’t support Flash. Read More

The key to any successful eLearning course is the creation of custom based eLearning modules, with great design and development. At eLearning Mind we specialize in taking a company’s existing content and transforming it into custom and ready-made solutions for employees, with a focus on engaging them with educational course materials through various methods. Whether it’s corporate gamification, multimedia and audiovisual, social and mobile learning – we are disrupting the e-Learning industry with our unique ability to transform any corporate learning material into a successful e-Learning course for companies. Definitely check out our eLearning blog, as well as our comprehensive eLearning resources page.